|Amazon's Tone-Deaf PR
By: Doug Bedell
Where were Amazon's sensibility screeners when a book promoting pedophilia went on sale at its Kindle store? It took a firestorm of objections to prompt Amazon finally to remove the self-published book, "The Pedophile's Guide to Love and Pleasure: a Child-lover's Code of Conduct." Wouldn't a title like that set off alarm bells virtually anywhere else? This isn't about prudery, but conduct that's either illegal or grossly offensive to most people.
Should Amazon be beckoning people to "post your creepy texts here"? More pertinent to commentary on public relations, good PR requires vigilance and responsibility. If PR staff members aren't exercising alertness, why have them around?
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
Senior Account Executive, Retail
Archer Malmo, Inc.
Digital Content Producer
Senior Communications Specialist
Digital Marketing Analytics Manager 111303...
New York City, New York
Sr. Director of Product Management
Public Relations Senior Account Executive
Public Relations Account Executive
Inside Sales Rep / Trainee
Personal Hearing Centers
Saint Joseph, Michigan
Director Account Services
Director of Digital Strategy
Marketing & Communications Manager
Creative Writer / Content Designer
Golin Public Relations
New Media Jobs