TalentZoo.com |  Beyond Madison Avenue |  Digital Pivot |  Beneath the Brand Archives  |  Categories
What We've Learned From Social Media
By: Doug Bedell
Bookmark and Share Subscribe to the Flack Me RSS Feed Share

Here are five PR lessons corporations hopefully have learned so far about social media, courtesy of The Atlantic via Ragan's Daily Newsfeed. They come down to being observant, other-regarding, and modest. But institutionally those aren't always easy qualities to muster. There no doubt will be lots more opportunities for learning the hard way about how people can be upset via the Web. 

The Atlantic's five social media lessons, involving the likes of Nestle, Southwest Airlines, Toyota, Domino's, and Motrin, are:

  • Don''t get defensive.
  • Closely watch social networks for complaints.
  • Don't stalk your customers.
  • Be vigilant of how employees use social media.
  • Don't insult a cohesive community.

Andy Beaupre suggests there are sub-lessons as well, seven from Nestle's Facebook saga alone. As we've suggested, they'll be more. Social media is roiling right along. 

Photo courtesy of trekkyandy/flickr



Bookmark and Share Subscribe to the Flack Me RSS Feed Share
blog comments powered by Disqus
About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
Flack Me on

Advertise on Flack Me
Return to Top