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Kanye Brings Yeezy Brand to Gap
By: USA Today
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Kanye West is bringing Yeezy to Gap.

The rap superstar will design adult and kids’ clothing that will be sold at the chain’s stores next year. His Yeezy brand is best known for pricey sneakers that sell out online quickly. But Yeezy footwear, made with sneaker company Adidas, won’t be sold at Gap stores.

The Yeezy design studio "will develop the new line to deliver modern, elevated basics for men, women and kids at accessible price points," according to press release on Friday.

The collection will arrive in Gap stores and online in 2021. 

On Friday, West tweeted a photo of what the collaboration might look like: bright colored hoodies, jackets and T-shirts.

West has a history with Gap. He worked at one of its stores in Chicago as a teenager and told Vanity Fair magazine back in 2015 that he wanted to be creative director of the brand.

"This partnership brings the relationship between West and Gap full circle, as Kanye worked in a Gap store as a teen growing up in Chicago. Since then, West has become a disruptive force across music, footwear, fashion, architecture and more. This new partnership will introduce both the Gap and YEEZY brands to new audiences," the press release said. 

The press release also included an image of the official logo for the new Yeezy Gap line, which shows the letters "YZY" in the classic Gap logo. 




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