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Luke Bryan Gets in the Beer Business
By: USA Today
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Luke Bryan is a beer guy.

That's not news to any of the two-time ACM and two-time CMA Entertainer of the Year's fans who have heard his hits including "Drink A Beer," "Just A Sip" or "Cold Beer Drinker."

"Beer means putting yourself in a mental space where you can chill out," Bryan told USA TODAY. "This business is tricky for me, it's hard work, and you get offstage and nothing feels better than getting off a hot stage in the summertime and enjoying a cold beer."

Now, Bryan manifested that ahhh feeling into a brew of his own. The singer partnered with Constellation Brands to create Two Lane American Golden Lager, a 99-calorie beer with 4.2% alcohol by volume and 3 grams of carbs.

Bryan's collaboration with Constellation Brands, whose portfolio includes beers such as Corona, wines such as Kim Crawford and spirits such as Svedka Vodka, began several years ago. Eventually they landed on making a beer after toying with other ideas. 

From there, through testing, Bryan said it took about two years to get right. He wanted to create a beer that was low-calorie but that didn't lack flavor, which wasn't an easy feat. To do that, Bryan said, there was some give and take as he worked closely with Constellation.

The brew features American-grown barley and water from the Blue Ridge Mountains. "We knew we wanted it to have a real American feel," Bryan said. 




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