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Baker Mayfield Signs with BodyArmor
By: Fast Company
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At some point in the middle of the fourth inning of a 0-0 game between the Cleveland Indians and L.A. Angels on Saturday, the camera panned to the crowd and found Baker Mayfield casually sipping a beer. The Cleveland Browns QB quickly realized this wasn’t enough to get the crowd going, and so he dutifully cracked open the side of another beer with his teeth and shotgunned it. The crowd went wild, and after the home team rallied with five runs for an eventual 7-2 win, cue legend status. It had to be the chug.
 

It’s been a busy week so far for Mayfield. A few days after the ceremonial shotgun, social media blew up again after he refused to end an autograph session until every soldier there had something signed. And today, Mayfield has joined BodyArmor as its latest pro athlete spokesperson and stakeholder.


Mayfield becomes the sports drink brand’s second NFL star (after Colts’ QB Andrew Luck), and continues the company’s habit of making any athlete spokesperson into a BodyArmor stakeholder, a list that so far includes Kobe Bryant, James Harden, Mike Trout, Dustin Johnson, Megan Rapinoe, Donovan Mitchell, and Mookie Betts, among others.


Mayfield says he’s been a BodyArmor customer for a while, and the brand’s already impressive list of athlete stakeholders also attracted him to this new partnership. “One of the first people involved with BodyArmor was Kobe Bryant, someone I’ve always looked up to mentality-wise, in terms of competing, really being who you are, and working for your success,” he says. “So all of that coming together made it the right fit. Then, the opportunity to be an investor is a great fit and feels natural.”


Mayfield will help grow awareness for the brand in Cleveland and among football fans nationwide. The brand is also sponsoring his QB RV, the vehicle for Browns quarterbacks at training camp made famous by the HBO series Hard Knocks.



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This article was published on Fast Company. A link to the original piece appears after the post. www.fastcompany.com
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