Then constant education is necessary.
Social media is fast and furious, and what worked last year won't necessarily work this year -- heck, what worked last month might not work this month!
No matter your industry and no matter the social media platforms you invest in, you've got to stay on top of the latest changes, trends, and best practices.
Luckily, there are many great courses, webinars, and videos out there to help you manage your social media education.
Then don't miss the Chatbot Master Class.
This 12-hour, step-by-step video training gives you a strong foundation for Facebook Messenger marketing and chatbot building.
You'll learn how to you to earn leads, create event registrations, and take appointments through your Facebook Messenger chatbot.
You'll also learn how to create Facebook Messenger ad campaigns, drive sales, and set up customer service chatbots.
Isaac Rudansky, the founder and CEO of AdVenture Media, teaches the course, and (full disclosure) he uses my free chatbot builder MobileMonkey to demonstrate how to build and use a chatbot.
Mari Smith is a widely respected social media marketing thought leader, and she's shares her best Facebook tactics in this training program.
The course includes 12 modules that dive into key topics within Facebook marketing, with a major focus on how to use video on the platform.
If you're looking to make Facebook work for your brand, then you should look into Mari's course.
Coursera's online social media course is made for business owners, executives, and marketing professionals.
It's introductory level, so if you're just getting started this is the course for you!
If you're looking to learn how to improve your ability to grow through social media, this is for you.
Coursera will show you how to profit through social media.
This fundamental social ads course is one of the latest additions to WordStream's ever-expanding PPC University.
It teaches the fundamentals of paid social advertising on social media platforms including Facebook, Twitter, and LinkedIn.
The free course (written in part by me!) includes:
The Top 10 Paid Social Media Hacks of All Time
Creating Effective Facebook Ads for Lead Gen
A Step-by-Step Guide to Using Twitter Ads for Lead Gen
5 Ridiculously Powerful Facebook Ad Targeting Strategies
45 Fabulous Facebook Advertising Tips and Magic Marketing Tricks
3 Mind-Blowing Hacks to Leverage PPC Data in Facebook Ads
Want to get ahead in social media marketing?
Then this 200-plus-page guide is just for you.
This e-book is chock-full of actionable tips to boost your business's visibility and customer engagement using today's biggest social media sites, including Facebook, Twitter, Reddit, LinkedIn, Instagram, Pinterest, and Snapchat.