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Revolve Issues Apology Over Offensive Clothing
By: AdAge
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A controversial sweatshirt reading, "Being fat is not beautiful, it's an excuse," is no longer for sale, following days of backlash and public outcry. The product, sold by Los Angeles-based retailer Revolve and part of a collaboration collection by brand LPA and others such as Lena Dunham, was pulled from Revolve's site on Thursday.

Revolve issued a statement on Instagram Thursday evening. "We messed up big. We are SO SORRY for hurting and offending you," the statement read, noting that the apparel collaboration was meant to "shine a light on the darkness of the internet by printing real-life, damaging comments that could have been left on the social media feeds of women everywhere."

Much of the controversy surrounded the model. While Dunham and plus-size model Paloma Elsesser claimed in reports that the shirt was meant to empower women and support body diversity, it was modeled by a slim woman on Revolve's site, and therefore appeared to many consumers to be body shaming.

Dunham published her own statement on Instagram, laying responsibility at Revolve's feet.



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This was originally published on AdAge. A link to the original story follows this post. www.adage.com
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