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Amazon Wins USA Today's Ad Meter
By: USA Today
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Alexa, who won USA TODAY’s 30th Ad Meter?

"Well, um – me.”

Alexa lost her voice but won the day in a funny, cameo-filled ad for Amazon’s Echo device. Ad Meter, presented by Kia and sponsored by Sprint, is a ranking of Super Bowl commercials based on consumer votes.

The winning ad opens when Alexa gets a common question: What’s the weather? Amazon’s virtual assistant answers in her familiar, soothing voice, “In Austin, it’s 60 degrees with a chance ...” and then she coughs and conks out.

Amazon founder and CEO Jeff Bezos, as himself, is reassured by his uncertain staff that replacements are at the ready. Among those who try — and spectacularly fail — to fill Alexa’s virtual vocal cords are Gordon Ramsay, Rebel Wilson, Cardi B and Sir Anthony Hopkins.

When Alexa’s voice returns, so does she. No explanation is offered for what happened to her. But, hey, it is flu season.

The NFL finished second in razor-close voting. Eli Manning and Odell Beckham Jr. staged a two-stepping touchdown celebration as a spot-on parody of the Patrick Swayze-Jennifer Grey dance scene from the 1987 movie Dirty Dancing. The NFL, which used to penalize TD celebrations, instead celebrated them in the commercial set to “(I’ve Had) The Time of My Life.” Broadway choreographer Stephanie Klemons coached up the players, who gave 110%.



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