TalentZoo.com |  Beyond Madison Avenue |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Why the Echo Show Only Displays Good News
By: Fast Company
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share

Amazon’s Echo Show doesn’t like to be the bearer of bad news. Although the device’s 7-inch touchscreen constantly cycles through trending news stories on its home screen—and lets you ask Alexa for more details with a voice command—the topics seldom cover anything too heavy.

So instead of updating users on the Charlottesville protests, President Trump’s subsequent press conference meltdown, his earlier war of words with North Korea, or countless other anxiety-inducing stories, the Echo Show offers soothing headlines such as these:

  • “Spanish Super Cup: Real Madrid Beat Barcelona”
  • “Box Office: ‘Annabelle: Creation’ Tops”
  • “North Carolina Shaman Mistaken for Bigfoot”
  • “Usain Bolt Injured in Final Race”
  • “Chimpanzees Can Learn Rock-Paper-Scissors”

For those who are glued to the news, the aloofness of these “trending topics” might seem strange or even off-putting, as if Amazon prefers blissful ignorance to an informed public. You don’t see Apple, Google, Microsoft, or Facebook shying away from serious stories in their own news products, so why is Amazon doing it?



Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
About the Author
This article was published on Fast Company. A link to the original piece appears after the post. www.fastcompany.com
Flack Me on

Advertise on Flack Me
Return to Top