|Smart PR Could Have Diminished Uber’s Bad Press
By: Bulldog Reporter
In recent years, Uber has been struck by a series of scandals and negative publicity, including improper handling of user data, technology theft, and sexual harassment accusations. However, even for a company that’s infamously scandalous, 2017 is proving to be one of the worst years for this $69 billion ride-hailing giant.
At the beginning of the year, Uber lost more than 200,000 clients in one weekend after the #DeleteUber movement sparked on social media as a result of Uber ties with President Donald Trump. Since then, the firm has been hit by a stream of never-ending scandals and bad press.
In February, Uber was caught up in a lawsuit with Waymo, a self-driving company owned by Google’s parent corporation, Alphabet. In the suit, Uber was accused of stealing intellectual property to advance its self-driving car technology. Uber’s CEO was caught on camera in March berating one of the drivers who complained about the difficulty of making a living with the company’s reduced rates. The video went viral on social media and generated more negative publicity for the firm.
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