| The Secret of Influence: It’s More Personal Than You Think |
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By: Bulldog Reporter |
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 Despite the mass availability of online information, news, reviews and opinions, and social media, all generations of consumers still prefer conventional face-to-face communication when it comes to seeking purchase advice and recommendations, according to new research from global comms agency Grayling. In fact, Millennial men talk to more than double the number of people than any other group or gender when researching travel, auto, financial and consumer electronic purchases.
“There is a lot of commentary about the changing nature of influence, and we wanted to explore that in the context of a number of demographic, technological and social factors,” said Peter Harris, Grayling US CEO, in a news release. “What we found is that when it comes to influence, conventional means are still the most impactful, despite the undeniable impact of digital communication.”
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