AI Ascending: How Artificial Intelligence Will Save Customer Experience |
By: Bulldog Reporter |
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New research from customer care automation platform Linc, in partnership with BrandGarage, addresses the overwhelming emphasis retail execs are placing on automated platforms to improve customer communication, with 87 percent of the retailers surveyed planning an increase in the use of AI to service their customers moving forward.
In 2016, 82 percent of customers stopped doing business with a company after a bad experience, according to the Internet Trends 2017 Report by Mary Meeker of Kleiner Perkins. At the same time, customer service costs are rising dramatically. As a result, retailers are increasingly turning to customer service and engagement automation technologies that leverage AI, including chat on Facebook Messenger and voice through voice assistants such as Google Home and Amazon Alexa, to unlock new revenue, reduce costs and boost customer loyalty, satisfaction and lifetime value.
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