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Airlines Get a Big Lift From Great Customer Experiences
By: Bulldog Reporter
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Airlines that deliver a great customer experience are rewarded over the long-term, by consumers and investors, according to new research from customer experience advisory firm Watermark Consulting, based on its analysis of stock market returns for airlines that have a customer-centric approach vs. those that lag.

The analysis focuses on model portfolios of the Top 3 (“Leaders”) and Bottom 3 (“Laggards”) publicly traded airlines in J.D. Power and Associates’ annual North America Airline Satisfaction Studies.

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This article was originally published on Bulldog Reporter. A link to the original post follows the article.

 
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