| Your Best Customers are Calling: How Comms Moves the Needle |
|
By: Bulldog Reporter |
|
 |
 The question is more important than ever: How can communications drive sales? New research from call analytics firm Marchex sheds light on the final call-to-action in a buyer’s journey—the one that ultimately yields the positive outcome sought, such as converting a sale. The firm’s new study helps communicators invest their marketing spend—and increase their return on investment.
Based on a survey of marketing decision makers, the report from Forrester Consultingshows that customers who call a business are actually more valuable prospects for that business than those who don’t. The report also finds that phone customers convert faster, spend more, and have a higher retention rate than customers who contact brands via other channels such as in-store or online.
KEEP READING HERE
|
|
Marketing Specialist
American Academy of Orthopaedic Surgeons (AAOS)
Rosemont, Illinois |
Marketing Manager - Digital Agency
First Call
Missoula, Montana |
Senior Account Director
Desautel Hege Communications
Spokane, Washington |
Digital Marketing & SEO Director
Ezoic
Carlsbad, California |
Digital Marketing Manager (Remote)
Squadle Inc
Boston, Massachusetts |
Wordpress and Social Media Content Coordin...
Ceramic Pro
San Diego, California |
Vaccine Campaign Digital Media Director
Ad Council
New York, New York |
Digital Media Director, Contract Employee
Koppert Biological Systems
New York, New York |
Social Media & Influencer Marketing Manage...
Koppert Biological Systems
Oxnard, California |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|
