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Your Best Customers are Calling: How Comms Moves the Needle
By: Bulldog Reporter
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The question is more important than ever: How can communications drive sales? New research from call analytics firm Marchex sheds light on the final call-to-action in a buyer’s journey—the one that ultimately yields the positive outcome sought, such as converting a sale. The firm’s new study helps communicators invest their marketing spend—and increase their return on investment.

Based on a survey of marketing decision makers, the report from Forrester Consultingshows that customers who call a business are actually more valuable prospects for that business than those who don’t. The report also finds that phone customers convert faster, spend more, and have a higher retention rate than customers who contact brands via other channels such as in-store or online.

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This article was originally published on Bulldog Reporter. A link to the original post follows the article.

 
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