| Your Best Customers are Calling: How Comms Moves the Needle |
|
By: Bulldog Reporter |
|
 |
 The question is more important than ever: How can communications drive sales? New research from call analytics firm Marchex sheds light on the final call-to-action in a buyer’s journey—the one that ultimately yields the positive outcome sought, such as converting a sale. The firm’s new study helps communicators invest their marketing spend—and increase their return on investment.
Based on a survey of marketing decision makers, the report from Forrester Consultingshows that customers who call a business are actually more valuable prospects for that business than those who don’t. The report also finds that phone customers convert faster, spend more, and have a higher retention rate than customers who contact brands via other channels such as in-store or online.
KEEP READING HERE
|
|
Social Content Manager
Media Logic
Albany, New York |
Researcher (temporary)
EBSCO Research LLC
Atlanta, Georgia |
Junior Designer
Luckie
Birmingham, Alabama |
Project Manager (Freelance or Full-Time)
Midnight Commercial
Brooklyn, New York |
Development Corporate and Foundation Relat...
CUNY Hunter College
New York, New York |
Market Research Analyst
Corrisoft
Lexington, Kentucky |
Graphic Designer
Anonymous Employer
Allegheny, Pennsylvania |
VIDEO STRATEGY DIRECTOR - GAMUT SMART MEDI...
Cox Enterprises
New York, New York |
Inside Sales Rep
Styku
Los Angeles, California |
UX Designer
USAC
Washington, District of Columbia |
Graphic Designer
FMB Advertising
Knoxville, Tennessee |
Vice President of Marketing & Communicatio...
United Way Bay Area
San Francisco, California |
Client Manager
Landor Associates
Cincinnati, Ohio |
Client Associate
Landor Associates
Cincinnati, Ohio |
Web Data Analyst
Blue Cross and Blue Shield of Alabama
Birmingham, Alabama |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|
