Your Best Customers are Calling: How Comms Moves the Needle

TalentZoo.com | Beyond Madison Avenue | Digital Pivot | Beneath the Brand

Archives | Categories

By: Bulldog Reporter

The question is more important than ever: How can communications drive sales? New research from call analytics firm Marchex sheds light on the final call-to-action in a buyer’s journey—the one that ultimately yields the positive outcome sought, such as converting a sale. The firm’s new study helps communicators invest their marketing spend—and increase their return on investment.

Based on a survey of marketing decision makers, the report from Forrester Consultingshows that customers who call a business are actually more valuable prospects for that business than those who don’t. The report also finds that phone customers convert faster, spend more, and have a higher retention rate than customers who contact brands via other channels such as in-store or online.

KEEP READING HERE