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Getting Involved: Millennial Demand for CEO Activism Surges
By: Bulldog Reporter
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Recent research shows pretty clearly that Millennials expect brands and businesses to take sides on cultural and societal issues, and take action to help solve problems. A new report from Weber Shandwick and KRC Research reaffirms this mandate for activism, putting this responsibility squarely on the top brass.

Nearly half of Millennials (47 percent) surveyed believe CEOs have a responsibility to speak up about issues that are important to society, far outpacing the sentiments of Gen Xers and Boomers (28 percent each). An even larger six in 10 Millennials (56 percent) say that business leaders have a greater responsibility to speak out now than in years past.

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This article was originally published on Bulldog Reporter. A link to the original post follows the article.

 
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