| Why Do Stores Rule for Back-to-School? |
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By: Bulldog Reporter |
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 As back-to-school shopping gears up, nearly 9 in 10 (89 percent) of consumers plan to take to shopping centers and malls looking for the latest deals, offerings and experiences related to their school supply purchases, according to new research from the International Council of Shopping Centers (ICSC).
The Council recently conducted its annual Back-To-School Spending survey, revealing that the average back-to-school shopper is expected to spend $353.20. Those making purchases for children in grades K-12 expect to spend $309.60 on average, while those buying for college/post-secondary plan to spend $437.80 on average.
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