|Puns and PR: Domino’s Pizza’s Cheesiest Publicity Stunts
By: The Drum
Pizza delivery ought to be a simple game, sell pizza, deliver pizza, rinse and repeat, but one brand has been seizing headlines on an almost monthly basis with its attempts to seemingly turn the industry upside down… Domino's Pizza.
Earlier this year, the company reported that it had shifted 89m pizzas internationally over 12 months, 2.6m of these were even the infamous pineapple-topped variant. But Domino's is hell-bent on growth and is keen to be seen as the industry disruptor, a fast food firm, and a tech platform. To aid with this, and most recently, the company enabled voice ordering through the Amazon Alexa assistant.
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This article was published by The Drum. A link to the original appears at the end of this post.
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