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70% of Americans Wouldn’t Apply to Companies Getting Negative Press
By: Bulldog Reporter
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Negative publicity not only damages a company’s brand, but also its ability to recruit talent. According to a new CareerBuilder survey conducted online by Harris Poll, 71 percent of U.S. workers would not apply to a company experiencing negative press. Female workers are especially intolerant of scandalous and unethical behavior—they are much more likely not to apply to a company getting bad press than their male counterparts (79 percent vs. 61 percent respectively).

“In today’s 24/7 news cycle and social media world, earning and maintaining a good reputation can be a challenge,” said Rosemary Haefner, chief human resources officer at CareerBuilder, in a news release. “It’s easier than ever before for job seekers to research potential employers. Employers that value transparency and take a proactive approachto issues or complaints will have a better chance of securing trust and loyalty and maintaining a positive reputation that can strengthen their recruitment and retention strategies.”


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This article was originally published on Bulldog Reporter. A link to the original post follows the article.

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