| Why Today’s Loyalty Programs Need a Digital Boost |
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By: Bulldog Reporter |
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 To help brands and businesses get a better handle on building loyalty, digital benchmarking firm L2 has announced the release of its inaugural Intelligence Report: Loyalty 2017.
The study evaluates the successes and pitfalls of loyalty programs for 99 consumer brands across Activewear, Beauty, Big Box, Department Stores, and Specialty Retail—and provides an analysis of the structure, benefits, and usability of loyalty programs in regard to their added value for both customers and brands, with an emphasis on providing tactical recommendations to sustain consumer engagement and promote brand advocacy.
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