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Customer Relationship Management: Now’s the Time to Build Lifelong Connections
By: Bulldog Reporter
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Customer relationship management (CRM) is entering a new era—with an increasing number of purchasing alternatives and lower-than-ever switching costs, customers will abandon businesses in an instant if they fail to meet their heightened expectations for service and delivery.

It costs eight times more to acquire new customers than to retain existing ones, yet legacy CRMs are designed around tracking leads and forecasting deals, not growing customer relationships or bringing their projects to completion.

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About the Author
This article was originally published on Bulldog Reporter. A link to the original post follows the article.

 
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