| Retail Love: Lessons from Amazon in Building Long-Lasting Relationships |
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By: Bulldog Reporter |
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 Millennials are buying from Amazon at a higher rate than their older or younger generational counterparts—with an astounding 79 percent reporting an Amazon purchase within the past month, according to a new report from Yes Lifecycle Marketing.
For its generational consumer behavior report, A Marketer’s Guide to Reaching the Generations, Yes surveyed over 1,000 consumers of all ages in March 2017 and found that more than half (55 percent) of millennials choose to buy from Amazon for its Prime benefits and more than three quarters (76 percent) do so because of its prices.
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