Food PR: The Rift Between Consumers’ Perceptions and Science

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By: Aaron Whitaker

Conflicting sources of information about food and nutrition and confusing label claims make it difficult for families to navigate grocery aisles around the world according to a new global survey sponsored by the Enough Movement. Key findings showed that people across the globe care about what goes in their food and on their tables, but even the most diligent consumer admitted they don’t really know the meaning of many food labels, the differences in farming methods like organic and conventional and the environmental impact.

“The farm-to-table movement has revealed that we all want to know what’s in our food and where it comes from,” said registered dietitian Susan Finn, in a news release. “But it’s hard to separate fact from fiction when it comes to food labels, farming practices, and other food production topics. Distinguishing myth from reality can make a big difference in the choices families make about nutrition, household budgets and environmental impact.”

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About the Author

Aaron Whitaker is a copywriter, blogger, and social media aficionado who likes watching the TV commercials more than the actual shows. He prefers reading the magazine ads over the articles. And you can learn more about him online right here.

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