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Consumer PR: What Keeps the Biggest Retailers Big?
By: Bulldog Reporter
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The nation’s largest retailers have held onto their top spots by focusing on value and embracing new ways consumers are shopping, according to the annual Top 100 Retailerslist from the National Retail Federation’s STORES Magazine and Kantar Retail.

“Retailers will always be measured by sales numbers, and ranking the leaders is important,” said STORES media editor Susan Reda, in a news release. “But so are the stories behind the numbers—it’s those stories that bring the Top 100 to life. The nation’s largest retailers are posting strong vitals. They’re embracing creative disruptionreinventing physical stores as places for brand experiences and exploring new ways to connect with the consumer.”

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This article was originally published on Bulldog Reporter. A link to the original post follows the article.

 
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