| Hey PR, Are You Prepared for the “C” Word? |
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By: Bulldog Reporter |
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 It’s one of the most dreaded words in PR—the “C” word. (Crisis… we’re talking about crisis.) It’s been described as “a PR nightmare” and is regularly referred to in ways like, “I would hate to be (insert company name here)’s PR person.” But crisis doesn’t have to end up being a disaster—not if you’re prepared for it.
Crisis communication is defined as “a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation.”
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