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News Outlets are Brands Too – Pitch Accordingly
By: Bulldog Reporter
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News outlets need to distinguish themselves from their competition. Just like any other brand in any other space, they need to cultivate a unique identity.

With outlets trying desperately to stay afloat in this brave new media world, faithfulness to a strong and standout brand is key. In turn, contributors are now more than ever beholden to publishing stories that, first of all, align directly with their outlets’ own brand identity; in many cases, real newsworthiness has become a secondary priority.

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About the Author
This article was originally published on Bulldog Reporter. A link to the original post follows the article.

 
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