| Why Brands Must Fuse Online and Offline Experiences |
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By: Bulldog Reporter |
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 Doling out $600 billion annually and poised to inherit $30 trillion from their Baby Boomer parents, Millennials are quickly gaining massive purchase power and influence, according the newly released Millennial Shopping Report from coupon code destination CouponFollow, which takes a closer look at the purchasing decisions of Americans between the ages of 20-35, and the implications for retailers, both online and offline.
“At the intersection of retailers and consumers, [we’re] in a unique position to look across shopping trends,” said Michael Parrish DuDell, chief strategy officer at CouponFollow, in a news release. “By understanding why, when, and how this savvy generation of empowered consumers choose to spend, retailers and brands will be able to better position themselves for success, despite recent industry struggles their peers have been facing.”
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