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Why Consumers Reject Brands by Association
By: Bulldog Reporter
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Brands now need to not only closely monitor their own marketing content, but also the messages in the content that appears anywhere close to theirs. Nearly half of all consumers indicate they would rethink purchasing from brands and/or would boycott products if they encountered brand ads alongside digital content that offends them, reveals a new CMO Council study, How Brands Annoy Fans.

With trust more critical than ever, respondents made it clear that they will no longer give their brands a pass for even inadvertent display of ads near objectionable digital and video content. A full two-thirds of respondents said they would hold a dimmer view of brands that provided negative advertising experiences.


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About the Author
This article was originally published on Bulldog Reporter. A link to the original post follows the article.

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