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How to Turn Online Reviews into Powerful PR Tools
By: Bulldog Reporter
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Public relations is all about communicating the benefits of your brand to potential customers and the wider public, but one of the most powerful PR tools at your disposal might actually be the public themselves.

New research from WebsiteBuilder.org looks at the role user-generated online reviews has on a business’s ability to attract customers and increase revenue, and the results are important, to say the least.

The data suggests that consumers who view reviews and positive feedback have a 133 percent higher conversion rate than those that don’t. Consumers are also likely to spend 31 percent more on a business with excellent reviews, and 72 percent said that reviews made them trust local businesses more.

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About the Author
This article was originally published on Bulldog Reporter. A link to the original post follows the article.

 
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