| Is Live Chat Really Working for Customer Support? |
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By: Bulldog Reporter |
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 Recent reports show that a majority of companies are failing to meet the basic needs of good customer service, and new research from customer relationship management software firm SuperOffice supports that assertion. Among the findings, the company’s new study reveals that 21 percent of live chat support requests go unanswered.
The research suggests that customers are more satisfied with live chat than any other channel, such as email, phone or social media, due to the fact that they receive an immediate, real-time response where questions are answered directly.
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