TalentZoo.com |  Beyond Madison Avenue |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Generation Z Issues a New Retail-PR Ultimatum
By: Bulldog Reporter
Bookmark and Share Subscribe to the Flack Me RSS Feed Share
The younger crowd has upended retail PR as we know it, and they’re continuing to do so—more than 90 percent of Generation Z now say that a strong wi-fi signal is important to them and their overall shopping experience, according to a survey conducted by strategic firm HRC Retail Advisory.

Emerging in-store technologies and positive social media feedback are among the top priorities for both Gen Z and Millennial consumers. The survey, which also revealed a generational shift in how these consumers shop for beauty products, represents the first in a series centered around Generation Z and Millennials’ attitudes, behaviors, and shopping preferences.

KEEP READING HERE


Bookmark and Share Subscribe to the Flack Me RSS Feed Share
blog comments powered by Disqus
About the Author
This article was originally published on Bulldog Reporter. A link to the original post follows the article.

 
https://www.bulldogreporter.com/
Flack Me on

Advertise on Flack Me
Return to Top