| Generation Z Issues a New Retail-PR Ultimatum |
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By: Bulldog Reporter |
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 The younger crowd has upended retail PR as we know it, and they’re continuing to do so—more than 90 percent of Generation Z now say that a strong wi-fi signal is important to them and their overall shopping experience, according to a survey conducted by strategic firm HRC Retail Advisory.
Emerging in-store technologies and positive social media feedback are among the top priorities for both Gen Z and Millennial consumers. The survey, which also revealed a generational shift in how these consumers shop for beauty products, represents the first in a series centered around Generation Z and Millennials’ attitudes, behaviors, and shopping preferences.
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