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Generation Z Issues a New Retail-PR Ultimatum
By: Bulldog Reporter
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The younger crowd has upended retail PR as we know it, and they’re continuing to do so—more than 90 percent of Generation Z now say that a strong wi-fi signal is important to them and their overall shopping experience, according to a survey conducted by strategic firm HRC Retail Advisory.

Emerging in-store technologies and positive social media feedback are among the top priorities for both Gen Z and Millennial consumers. The survey, which also revealed a generational shift in how these consumers shop for beauty products, represents the first in a series centered around Generation Z and Millennials’ attitudes, behaviors, and shopping preferences.

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About the Author
This article was originally published on Bulldog Reporter. A link to the original post follows the article.

  https://www.bulldogreporter.com/
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