|This Media Outreach Model Helps You “Ditch the Pitch”
By: Bulldog Reporter
Modern day brand communications most often represent a push-based model, in which marketers do everything they can to get their products in front of consumers in the hopes of driving purchase decisions.
Publicists and PR professionals are equally guilty of sending endless pitches or press releases to get the media’s attention, failing to realize their endeavors could easily become a pull-based, two-way approach that not only allows but also encourages journalists to actively reach out.
It may sound counterintuitive to public relations gurus who have built a career on aggressively hunting coverage for their clients, but pull-based PR is by no means passive, rather it’s a strategic way to create holistic campaigns that drive the media to make connections with you based on your content.
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