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New Industry Report Finds Public Relations is on the Rise with Marketers
By: Bulldog Reporter
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A majority of marketers plan to increase internal staffing and overall spending on public relations over the next five years as the discipline continues to become an increasingly important part of the marketing mix, according to a new report from the Association of National Advertisers (ANA).

The report, conducted by the ANA in partnership with the USC Center for Public Relations at the Annenberg School for Communication and Journalism, also revealed that digital communications are driving public relations, and the three most important trends that will affect the future of PR are social listening, digital storytelling, and real-time marketing.


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This article was originally published on Bulldog Reporter. A link to the original post follows the article.

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