| Personalization Pitfalls: Plenty of Room for Improvement in Comms Campaigns |
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By: Bulldog Reporter |
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 With personalization now en vogue as a communications strategy, brands and businesses are realizing a range of benefits—from deeper customer relationships to improved conversion rates. What’s more, 9 out of 10 marketers (88 percent) say their customers expect an experience across digital properties that’s personalized to them—yet despite all this, many marketers still have work to do to realize the full potential of their campaigns, according to a new annual study from real-time personalization platform Evergage and survey partner Researchscape International.
“For most marketers, personalization is no longer on their wish-lists – it has become a must-have. Yet with that comes a responsibility to deliver,” said Andy Zimmerman, CMO of Evergage, in a news release. “Marketers are at a crossroads, and the path to success means leaving behind the status quo and taking steps to unleash the full benefits of personalization. Fortunately, with barriers to entry at an all-time low, that’s not hard or costly to do.”
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