|Trend Spotting: Understanding the Zeitgeist of Now
Trend Spotting Is What Is Happening Now
Trend spotting is pretty easy. Hang out at the local cool café, follow any big social media influencer, log into Pinterest, go to your favorite designers’ websites or the pages of Vogue and, pretty quickly, you are up on current trends. Understanding a current trend early in its ascent can help a brand make informed business decisions that satisfy organizational goals. Trends, after all, are evolutionary and they evolve pretty slowly, so it can be surmised that a big trend now, will continue to grow for the next 3-6 months, and often times much longer.
Let’s note, there are certainly times when trends are simply “fads”, and they come and go very quickly, but to PR pros, these are pretty obvious and can be quickly dismissed.
Doing a quick social media search on the latest fashion fad, for example, it seems it’s all the rage in Rio to replace your bikini with black electrical tape, making for some bold beachwear not to mention nifty tan lines. Or, will the current Easter egg dyed hair trend evolve into more extreme graffiti looks or maybe harken back to a Paris trend from the 1960s when women would paint their hair to match the pattern of their clothing?
KEEP READING HERE
This article was first published by Meltwater.com. A link to the original article follows the post.
San Francisco, California
Copywriter, Marketing, Insights and Commun...
University of St. Thomas
Saint Paul, Minnesota
Engel & Volkers Banner
Sugar Mtn, North Carolina
Restaurant & Retail Marketing Manager
Marketing & Communications Director
Museum of Contemporary Art Cleveland
Cleveland Hts, Ohio
Paid Search Analyst
Cox Media Group
Public Relations Manager
DAKCS Software Systems
West Haven, Utah
Digital Marketing Specialist (eCommerce)
GraphicAudio - The Cutting Corporation
Creative Services Manager
MSC Industrial Supply
Melville, New York
Senior Client manager
New York, New York
New Media Jobs