|A New War Wages in PR: Management Consulting Firms Are Creeping Onto Our Turf—Are You Ready?
By: Bulldog Reporter
“We have to be ready. You, me, the others. There’s an attack coming from far away.”
“Not coming Bruce. It’s already here.”
Bruce Wayne and Diana Prince might be talking about the impending doom coming to a theatre near you, but they just as well might be talking about management consulting firms jumping into the PR business.
Increasingly, management consulting firms (e.g., Accenture, Deloitte, KPMG) are stepping into PR’s field of play as the intersection of digital and creative gets closer together. Heck, a former creative director was named partner at PwC in 2016.
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