| 3 Ways You Can Increase Influencer Engagement Through Brand Awareness |
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By: Bulldog Reporter |
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 A successful call-to-action campaign depends less on the sweetness of the deal than it does on the familiarity of the brand—and the same can be said for influencer engagement when targeting journalists and/or media outlets., whether good or bad, is picked up quickly. How nice for those companies.
The problem is that it takes time to build your foundation—months or even years can be spent marketing your brand, getting it to a level where influencers recall you with zero effort. But the time and money spent targeting journalists, interest groups, and the general public pays off when you have their ear for a major announcement or product launch.
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