| PR Agency Perspectives: How to Explain the Press Release vs. Media Pitch to Clients |
|
By: Bulldog Reporter |
|
 |
 We’ve all heard it before: Clients requesting press releases over and over again, as the quick and easy solution to end up in major media outlets like “Good Morning America,” Cosmopolitan, The New York Times or even BuzzFeed. But, as we all know, press releases have their time and place, however they aren’t the way to secure this type of coverage. Reporters and producers’ email spam filters will cut them out, and if they don’t, releases will be skipped or deleted as the journalist skims through the hundreds of messages in their inbox.
THE REALITY ABOUT PRESS RELEASES
Industry research—and experiences from countless PR pros like you and me—prove time and again that quick, snappy, personalized email pitches are much more likely to achieve the results your clients desire.
KEEP READING HERE
|
|
Digital Marketing Manager
Symbridge
Greenwich, Connecticut |
3D Modeler and Animator
Virginia Economic Development Partnership
Richmond, Virginia |
Digital Product Manager
Ad Council
New York, New York |
Marketing Specialist
American Academy of Orthopaedic Surgeons (AAOS)
Rosemont, Illinois |
Marketing Manager - Digital Agency
First Call
Missoula, Montana |
Senior Account Director
Desautel Hege Communications
Spokane, Washington |
Digital Marketing & SEO Director
Ezoic
Carlsbad, California |
Digital Marketing Manager (Remote)
Squadle Inc
Boston, Massachusetts |
Wordpress and Social Media Content Coordin...
Ceramic Pro
San Diego, California |
Vaccine Campaign Digital Media Director
Ad Council
New York, New York |
Digital Media Director, Contract Employee
Koppert Biological Systems
New York, New York |
Social Media & Influencer Marketing Manage...
Koppert Biological Systems
Oxnard, California |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|
