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PR Agency Perspectives: How to Explain the Press Release vs. Media Pitch to Clients
By: Bulldog Reporter
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We’ve all heard it before: Clients requesting press releases over and over again, as the quick and easy solution to end up in major media outlets like “Good Morning America,” Cosmopolitan, The New York Times or even BuzzFeed. But, as we all know, press releases have their time and place, however they aren’t the way to secure this type of coverage. Reporters and producers’ email spam filters will cut them out, and if they don’t, releases will be skipped or deleted as the journalist skims through the hundreds of messages in their inbox.

Industry research—and experiences from countless PR pros like you and me—prove time and again that quick, snappy, personalized email pitches are much more likely to achieve the results your clients desire.


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About the Author
This article was originally published on Bulldog Reporter. A link to the original post follows the article.

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