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PR 101 Reminders from United and Pepsi: How to Properly Manage a Public Relations Crisis
By: Bulldog Reporter
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Recent controversy from United Airlines and Pepsi has put both brands in the ICU. Will they ever recover? Well, that all depends on how their PR teams manage the respective gaffes. As both companies scramble to perform some serious damage control, they are shedding light on what to do and what not to do in similar situations.

Since every company should know how to properly manage a PR crisis, here are a few best practices to keep in mind:

If a company did in fact make a mistake, it’s always better to be honest and apologize for the wrongdoing rather than be defensive. In today’s digital age, the truth always comes out and spreads like wildfire. There is no way to cover up a viral video or to make a damaging photo disappear. However, if a company is sincere in their apology, there is a chance the public may forgive.


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About the Author
This article was originally published on Bulldog Reporter. A link to the original post follows the article.

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