| 5 Lessons Content Marketers Can Learn from Traditional PR |
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By: Bulldog Reporter |
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 For many small business owners, mastering the art of great PR can seem like a talent reserved only for the wizards and dabblers in the black arts. At best, it seems like something that requires a whole department packed with experts. But the truth is that it’s actually just a matter of strategy. And applying that strategy to content marketing can make a world of difference. Learn how below!
#1 YOUR COMPANY’S IMAGE IS AN ONGOING PROCESS
Traditional PR is all about maintaining a positive company image and doing that has meant constant, steady work and diligent attention to detail. PR experts know that you can’t just simply create an image and then let it go. You have to constantly work to maintain it.
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