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6 Important Questions Communicators Need to Ask in a Crisis
By: Muck Rack
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When we work with our clients in crisis communications planning, we walk through the following questions:

1. What’s the worst that could happen?
This is where you brainstorm every possible worst case scenario that could happen to your organization.

This should capture everything from marketing campaigns that go off the rails (such as this Sea World campaign), to natural disasters and terrorist attacks.

Not all crisis has an external source either.

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About the Author
This article was published by Muck Rack Daily. A link to the original story follows this post. www.muckrack.com
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