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Why Storytelling is Crucial for Authentic Communication
By: Muck Rack
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You’ll often hear that public relations is an industry built on relationships.

This is true, and one of many elements that goes hand in hand with healthy relationships is authenticity. The word authenticity itself can bring to mind half-baked attempts to be genuine with audiences, without actually cracking the veneer of curated social media posts (#blessed) and glossy corporate stories sans reference to typical 80-hour workweeks required of employees.

Because of this, consumers are left feeling dubious and duped.

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About the Author
This article was published by Muck Rack Daily. A link to the original story follows this post. www.muckrack.com
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