|Life After Social: Study Proves Brand Building Must Happen Outside of Facebook
By: Bulldog Reporter
As a marketing professional, it’s easy to find yourself in a bubble. From the people you hang out with to the websites you surf, the conversation always revolves around social media. But the truth is that social media isn’t everything—and one recent study proves this to be true.
The study, conducted by Bridge Ratings, finds that Facebook usage is declining for both millennials and users in the 35 to 44-year-old age range. Among the older age group, 41 percent report not using Facebook as much as they did in 2016. For millennials, 35 percent say they don’t use the platform as frequently.
“The Bridge Ratings numbers suggest social media use may be reaching a level of maturity, with users feeling less compelled to check-in repeatedly throughout the day,” marketing consultant David Kirkpatrick surmises.
KEEP READING HERE
San Francisco, California
Copywriter, Marketing, Insights and Commun...
University of St. Thomas
Saint Paul, Minnesota
Engel & Volkers Banner
Sugar Mtn, North Carolina
Restaurant & Retail Marketing Manager
Marketing & Communications Director
Museum of Contemporary Art Cleveland
Cleveland Hts, Ohio
Paid Search Analyst
Cox Media Group
Public Relations Manager
DAKCS Software Systems
West Haven, Utah
Digital Marketing Specialist (eCommerce)
GraphicAudio - The Cutting Corporation
Creative Services Manager
MSC Industrial Supply
Melville, New York
Senior Client manager
New York, New York
New Media Jobs