| Life After Social: Study Proves Brand Building Must Happen Outside of Facebook |
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By: Bulldog Reporter |
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 As a marketing professional, it’s easy to find yourself in a bubble. From the people you hang out with to the websites you surf, the conversation always revolves around social media. But the truth is that social media isn’t everything—and one recent study proves this to be true.
The study, conducted by Bridge Ratings, finds that Facebook usage is declining for both millennials and users in the 35 to 44-year-old age range. Among the older age group, 41 percent report not using Facebook as much as they did in 2016. For millennials, 35 percent say they don’t use the platform as frequently.
“The Bridge Ratings numbers suggest social media use may be reaching a level of maturity, with users feeling less compelled to check-in repeatedly throughout the day,” marketing consultant David Kirkpatrick surmises.
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