3 Ways PR Pros Can Make Their Clients Easier to Reach

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By: Bulldog Reporter

Now that our smartphones have apps that allow us to access breaking news, trade stocks and get directions, it can be easy to forget they still remain quite useful for making calls. But studies show we’re now utilizing our mobile devices to reach out and touch more companies than ever before, as annual calls from smartphones to businesses are predicted to reach 162 billion by 2019.

Unfortunately, many of your public relations clients fail to take the necessary steps to ensure they’re getting a cut of all those connections being made. And that is where Pay Per Call (PPC) comes in. It is a marketing channel devoted entirely to making a company’s phone ring. Whether that allows consumers to make appointments or get consultations about products, these conversations are vital to revenue generation.

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