|United Airlines Analysis: A Lesson from CEO Oscar Munoz in How NOT to Manage a PR Crisis
By: Bulldog Reporter
Everyone has experienced the annoyance—if you’re making an event or on a tight travel schedule, or the thrill—if you’re a flexible traveler—of being booked on an overbooked flight.
But on Sunday, a United flight out of Chicago took the run-of-the-mill experience to a now famously bizarre and horrifying sky-high when police used brute force to evacuate a passenger from the plane. The shocking scene of a security officer dragging him off of the flight, hurting him in the process, was captured by the cellphones of fellow flyers who quickly took to social media to broadcast the moment.
In an initial statement on Monday afternoon, United Airlines CEO Oscar Munoz apologized “for having to re-accommodate these customers.” Re-accommodate? Many, us included, found the use of this word to be flippant and euphemistic.
KEEP READING HERE
Washington, District of Columbia
Cox Media Group
Project Manager - Digital Innovations
JCDecaux North America
New York, New York
Associate Director, Social Media
Merrick Towle Communications
Associate Director, Sales and Promotions
Kennesaw State University
Director of Digital Marketing & E-Commerce
Senior Account Executive
Retail Marketing Manager
State Farm Mutual Automobile Insurance Company
Technical Marketing Copywriter
Digital Marketing & Content Manager
Morrisville, North Carolina
New Media Jobs