Did You Know That If You Work in PR, You Are a Reporter?

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By: Muck Rack

After having worked in radio, television and newspaper newsrooms before entering the business of public relations, one of the first unexpected realizations I had was that there were days I felt more like a reporter in the field of PR than I did on those days I had to scramble from task to task in a newsroom.

The reasons may not have been so obvious then, but they were pretty basic.

When you have to deal with the non-stop flood of information coming at you in a newsroom, sometimes double-checking certain facts, sources or information can be impossible. So, you have to prioritize to determine which claims, which sources and which content have to be verified, and which you simply have to trust. This can lead to feelings that your role is primarily a pass-through for information flow.

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