Spring is Here: 5 Ways to Breathe New Life Into Your Media Relations Efforts

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By: Muck Rack

Ah, spring – it’s here. We’ve begun to feel it in the air. It’s a rebirth of sorts, a time when things come out of hibernation and start to blossom.

Maybe it’s time for us to bring our media relations approach out of the winter doldrums, too.

Let’s take a fresh look at the way we’re doing things to see how our approach is working for us—and think about potentially incorporating some new perspectives in our work with reporters:

1. Let’s do more research
It’s no longer enough to quickly bap out a media pitch and shoot it over to a reporter. We need to be doing more research to understand the topic and to find data to back up our angle. Now, instead of seeing how many pitches we can send out, the focus should be on sending fewer pitches of higher quality.

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