| How to Build a Successful Influencer Strategy on the Right Social Channels |
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By: Meltwater |
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 You’ve heard about influencer marketing, but you may not be sure how to build a campaign. While the notoriety of internet personalities is appealing, you can’t simply chase after campaign success by partnering with someone who happens to have a large audience.
Understanding how to find the right partners and map content back to business goals is essential. That’s why building a successful influencer strategy that—along with your other campaigns—will increase brand recognition is crucial.
Using YouTube for Show and Tell
YouTube is second only to its parent company, Google as the web’s largest search engine. Billions of hours of video are viewed around the globe every month by audiences looking for images that are entertaining, inspiring, or educational.
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This article was first published by Meltwater.com. A link to the original article follows the post.
www.meltwater.com/blog
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