Avoid These 11 Content Practices That Make Your Brand Seem Cheap Online |
By: Meltwater |
|
 |
Nothing lasts forever in the digital world, and change seems to come more quickly each year. You don’t necessarily have to stay on the cutting-edge all the time, but if you can’t keep pace, your audience may start to question your brand. “Why haven’t they updated their homepage?” “If this is what they write, can I trust their products?” First impressions can make or break an audience’s opinion of your company. This spring, focus on transitioning to a more fluid, change-friendly content schedule by remembering these tips.
Don’t Forget Content Practices That:
1. Use the same formatting standards for every post. Within the same audience, readers have individual content preferences. Some enjoy diving into a long-form article that really explores a topic while others prefer to skim through shorter versions to pick out the necessary details. Change your content styles and lengths to appeal to a wider audience. Try posting articles in two forms to boost your appeal. Complete a long-form article as well as a list or brief bullet point outline. Let your audience choose which format to read.
KEEP READING HERE
|
 |
 |
|
This article was first published by Meltwater.com. A link to the original article follows the post.
www.meltwater.com/blog

Strategy & Evaluation Manager Ad Council New York, New York |
Digital Marketing Specialist HexaGroup Anywhere |
Director, Marketing & Communications Ad Council New York, New York |
Vaccine Campaign Marketing Manager Ad Council New York, New York |
Blog / Content Writer Internet Marketing Expert Group Knoxville, Tennessee |
Social Media Manager Internet Marketing Expert Group Knoxville, Tennessee |
Account Supervisor Media Logic Albany, New York |
Media Planner Vladimir Jones Denver, Colorado |
Assistant Campaign Manager Ad Council New York, New York |
Art Director Pavone Marketing Group, Inc. Philadelphia, Pennsylvania |
Creative Producer (Mobile Games) CelerX Mountain View, California |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|