|No Haters Here: Eight PR Pros & Journalists on Building Better Relationships
By: Muck Rack
In PR Pros vs. Journalists: Pet Peeve Showdown, eight journalists and public relations professionals shared their gripes with the other side of the aisle.
If you’ve worked in either capacity, their complaints might have sounded familiar. But they didn’t paint a full picture.
PR folks and reporters also manage to, occasionally, work in harmony. There’s a necessary and symbiotic tie between the two groups:
Journalists want access to PR firms’ clients as sources for stories. PR pros need journalists to secure earned media coverage for those clients.
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This article was published by Muck Rack Daily. A link to the original story follows this post.
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