| The Importance of Content, Authenticity, and Credibility |
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By: Meltwater |
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 For digital media and publishing companies, content is their business. Magazines create must-read articles just as cable networks generate original videos, all in an effort to sell subscriptions. In a nutshell, media companies sell content, so its value can’t be understated.
There are a lot of steps to create a great piece of content. You need a catchy headline, an intriguing storyline, and a way to distribute it – just to name a few. But, as you work through the checklist, authenticity, and credibility are sometimes taken for granted, or get lost in the day-to-day chores of content creation.
Subscribers expect authentic, credible content. In this post, we’ll explore the importance of content, authenticity, and credibility as it applies to digital media and publishing companies.
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This article was first published by Meltwater.com. A link to the original article follows the post.
www.meltwater.com/blog
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